Chilli Beans

Visual identity for one of the largest after-sales company for watches, sunglasses and accessories in Latin America. Chilli Beans was founded in 1997 by businessman Caito Maia and today it maintains approximately 700 franchises throughout Brazil, in addition to having stores in other countries such as the United States, Peru, Portugal, Mexico, Thailand, Colombia, Chile, and the United Arab Emirates. Our design team worked closely with the Chilli Beans team to create a new visual identity that has impact and relevance with powerful photography, as the brand was known for its ads in the early 2000s.

@ AlmapBBDO Design Team



Chilli Beans
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